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Black Eyed Peas’ Super Bowl Halftime Performance Marks Return to Modernity

January 25, 2011

The Super Bowl halftime show has become, over the years, one of music’s most holy of stages. Just as commercial advertisers strive to earn even just a 10 second spot amongst a multiple hour broadcast, musicians and performers alike dream of the chance to stand under the world’s greatest broadcast entertainment stage.

These are the faces that millions will watch come Super Bowl Sunday. Not quite so much fun for Mom and Pops this year.

The evolution of the Super Bowl halftime performance can perhaps be most appropriately measured when comparing today’s acts to the 1984 performers: the Florida and Florida State marching bands, whose show lacked any trace of today’s overtly explosive and astounding spectacle of lights, music and dancing.

This year’s performers will be pop group and modern radio staple the Black Eyed Peas, who will take the stage at Cowboy’s Stadium in Arlington, Tex. on February 6th.

Everything that surrounds the Super Bowl is a promotional dream. Hell, even the national anthem, which will be sung by Christina Aguilera this year, offers at least a full minute of broadcast on over 100 million household televisions. On second thought, a halftime performance isn’t enough…that’s why the Super Bowl also includes a PRE-game performance, which will include a show by country star Keith Urban.

But back to the halftime show…

Aside from their ability to write incessantly repetitive, albeit catchy and radio-friendly pop songs, the Black Eyed Peas are a far toss from the past six scheduled performances. Last year’s halftime show, featuring British rock legends The Who, followed a half decade of classic rock performers, including Bruce Springsteen and the E Street Band, Tom Petty and the Heartbreakers, Prince, The Rolling Stones and Paul McCartney.

Many remember which performance preceded those ones.

Yes, the infamous breast-exposing Janet Jackson/Justin Timberlake show of Super Bowl XXXVIII. The moment instantly became one of the most shocking and unforgettable occurrences of the live television age, it sparked a movement by the Federal Communications Commission to install a tape delay on all live shows. Most viewers completely forgot the show even included appearances by Kid Rock, Nelly and Diddy. (Sorry for stealing the spotlight guys…)

The NFL has finally decided to return to catering the under-40 age group in their intermission music selection, which undoubtedly, will be “under wraps” this time around. It’s a sad farewell to a string of artists that, despite their age, showcased some incredible music catalogs in brief, but tasteful fashion.

(If you don’t consider Prince’s 2007 performance in the rain one of the most historic Super Bowl halftime shows, then you don’t know squat.)

All things considered, the Black Eyed Peas probably won’t go down as one of the greatest shows in history, but thankfully the Packers and Steelers is a promising matchup on the gridiron. We have to be entertained after all…right?

Endnote: Ricky Kirshner, producer of this year’s show, will be making his debut in leading the festivities. White Cherry Entertainment was involved in the last four halftime shows, cementing their status alongside Disney as the greatest producers in halftime show history.

Be Sure to check out Hot Hot Music after the Super Bowl for a complete halftime show review! Enjoy the game.

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