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Snoop Dogg’s New Drink “Blast” To Be Banned?

March 24, 2011

Fans of the once-popular alcoholic beverage “Four Lokos” could find redemption in a new, emerging drink, created by rap superstar Snoop Dogg.

The 40-oz championing musician has developed his own ‘drank,’ known as “Blast.” The beverage includes a 12% alcohol content per 23.5 ounce container. The new product is expected to be marketed in various fruity flavors.

Snoop Dogg is continuing the trend of entrepreneurial ambitions led by rappers such as Jay-Z and Ludacris, evolving his fanbase into something greater than just listeners. While I respect the motive, this product just seems shaky at best.

A member of the Colt 45 brand and manufactured by the Pabst Brewing Company out of Woodridge, Illinois, the beverage is challenging the same FDA laws which forced drinks such as Four Loko and Sparks out of many states for their lethal mixtures of caffeine and alcohol. New York, Utah, Michigan, North Carolina, Washington, Rhode Island and Kansas are all states to ban the importation and distribution of Four Loko.

The new beverage line includes an array of tasty flavors, that can leave you so drunk, you forget what you're drinking.

Meanwhile, in 2008, Sparks’ creators smartly re-invented their beverage, according to Food Drug Administration standards, evening releasing a non-caffeinated version of their product.

Not until late 2010 did Phusion Projects, the makers of Four Loko, eliminate the addition of caffeine to its beverages, following Sparks lead to release a caffeine-free version.

Alcoholic beverages loaded with caffeine have been proven to mask some of the more natural effects of drunkenness. Chiefly, the intense amount of energy leads users to believe they are not as drunk as they feel. Skeptics connect this with drunk driving habits and other endangering activities while under the influence.

The initial Blast flavor lineup includes Strawberry Lemonade, Raspberry Watermelon, Grape and Blueberry Pomegranate.

Snoop recently completed a Blast photo shoot, which even showcased the products glass container versions, a format Four Loko and Sparks neglected to pursue. Too bad all that fresh, fruity flavor had to be sacrificed strictly to aluminum dilution.

The beverage hits store shelves April 5th, barring any unforeseen interjections by the Food and Drug Administration, or retailers who care for their customers well-being.

This is America after all; every drink has its chance.

…Expect it to hit shelves.

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