Pandora Radio Shifting to Cars
Pandora Radio has been one of the most two-sided musical projects of the 21st century.
On one side, its gloriously expansive music database, paired with user-friendly accessibility has made it one of today’s most popular air fillers for small businesses, offices, homes and even mobile devices. Conversely, Pandora has struggled as a business model, failing to convert a high volume of users into profitability, relying primarily on some income generated by advertising.
While the model for profits in today’s music industry is still very much up in the air, Pandora has trucked along, now announcing its plans to integrate its music into various cars, including models by BMW, Buick, Chevrolet, GMC, Ford, Toyota, Mercedes-Benz and more.
Meanwhile, Sirius XM and other radio stations are readying their response plans.
Pandora has remained, since its inception, a free service, while brief audio advertisements have seen an increase in recent years. Users can pay a nominal fee for Pandora One, an upgraded model independent of any ads. Nonetheless, it beats the hell out of local radio, which is jam packed commercial breaks.
While many users already utilize Pandora in their vehicles via mobile devices connected through auxiliary outlets, the new integration will allow drivers to control Pandora through steering wheel controls; a safer, more road-friendly option. To be blunt, Pandora is trying to pave the way for the new age of radio. Fewer ads, greater music availability, more precise genre selection and of course, free service.
Who knows what this will bring. Hell, I’m rooting for Pandora.
Tell me you don’t love it.