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Baskettcase: Jay-Z “Occupies” Profits

November 15, 2011

A Column by Jeremy Baskett

Jay-Z and his Rocawear clothing line aim to profit from the Occupy Wall Street movement. Simply put, the rapper is adhering to the same logic of any one-percenter.

It’s been nearly two months since the start of what many are calling the most important social movement in the past 50 years. Most might known it as Occupy Wall Street. Thus far, we’ve seen it scrutinized heavily by media and political figures, all while protesters suffer from the impending threat of police brutality.

And now, one uber-famous hip-hop superstar is ready to cash in.

Jay-Z, undeniably one of the most powerful hip-hop artists of all-time, is also owner of the popular clothing label Rocawear. The entrepreneur’s line is now finding an alternative source of profit in this worldwide protest. Rocawear recently launched a new t-shirt featuring the slogan “Occupy All Streets.” It is an opportunity forever missed for Jay when he decided that he was going to keep all profits. Moreover, a Rocawear spokesman stated “At this time we have not made an official commitment to monetarily support the movement.”

Obviously, this made protestors upset.  One of the movement’s leaders known as Grim stated, “Jay-Z, as talented as he is, has the political sensibility of a hood rat and is a scrotum. To attempt to profit off of the first important social moment of 50 years with an overpriced piece of cotton is an insult to the fight for economic civil rights known as #occupywallstreet.”

Rocawear has since pulled the shirt from its website and had yet to hit stores.

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